Eminem’s reign in the late 90s and the early 2000s turned him into a force to be reckoned with. However, his breakout single “The Real Slim Shady” was an early indication of how he utilized controversy to his advantage. On the song, Em calls out Will Smith (“Will Smith don’t gotta cuss in his raps to sell records/Well, I do, so f*ck him, and f*ck you too”), as well as the pop stars of the time, Britney Spears and Christina Aguilera, the latter of which exposed Em’s marriage. “So you can sit me here next to Britney Spears?/ Yo, sh*t, Christina Aguilera better switch me chairs/So I can sit next to Carson Daly and Fred Durst/And hear ’em argue over who she gave head to first/Little bitch put me on blast on MTV/ ‘Yeah, he’s cute, but I think he’s married to Kim, hee-hee,'” he raps on the song.
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