Drake, his producer Noah “40” Shebib, and the rest of the OVO crew have been under fire ever since March of 2024 thanks to rap beef. However, as a result of those back-and-forth diss tracks, another conversation emerged about how they allegedly expect certain treatment from the media and their peers. Moreover, you probably already heard the claim that DJ Cipha Sounds played Kendrick Lamar‘s PDF-file-alleging “Not Like Us” at Toronto, and that 40 responded with a scathing condemnation. Turns out that Cipha didn’t actually play the track and removed the post, but he had another similar story to tell Peter Rosenberg on the Juan Ep Is Life show that illustrates their issues with the two.
Furthermore, DJ Cipha Sounds recalled when he posted an old picture of him with longtime collaborator Pusha T, and how 40 criticized his post directly to him given Drake’s beef with the Clipse member. “To not be a d**k,” Cipha took the photo down, which led Peter Rosenberg to remark on an incident where his critique of the “God’s Plan” music video got him a very angry phone call from The Boy. According to Rosenberg, the issue with this OVO duo is that they expect “the homie treatment” from the media and fellow artists. The real problem lies in how they just supposedly expect this leniency and support without giving these celebrities a reason to do so.
Peter Rosenberg & DJ Cipha Sounds Speak On Drake & 40
For example, Peter Rosenberg brought up that he hasn’t talked to Kendrick Lamar in years, but is still connected to the TDE camp. Even though he hasn’t spoken with K.Dot in a while, folks like Top Dawg and Punch still hit him up, send him tracks, and stay in touch. On the flip side, in the radio host’s opinion, Drake simply attaches himself to hot media personalities like Adin Ross, Bobbi Althoff, and DJ Akademiks for the clout of it and doesn’t do his part to be a “homie” in return. However, Rosenberg also clarified that these reactions are very understandable and especially so right now, given that Drizzy’s team has suffered violence that, while unconfirmed and unlikely to connect to the rap battle, has everyone on edge on top of feeling defensive against popular diss tracks.
Some people don’t think the beef is over, but it’s clear that most of us are taking a more retrospective look at the whole thing. Allegedly, so are Drake and 40 by keeping their loyalties and circles skeptical and in check. But what Peter Rosenberg and DJ Cipha Sounds are talking about is much more complicated, gray, and nuanced than simple fake love. That’s a song by the 6ix God, and what they’re talking about is something that no track can really tackle either way.
About The Author
Gabriel Bras Nevares is a music and pop culture news writer for HotNewHipHop. He started in 2022 as a weekend writer and, since joining the team full-time, has developed a strong knowledge in hip-hop news and releases. Whether it’s regular coverage or occasional interviews and album reviews, he continues to search for the most relevant news for his audience and find the best new releases in the genre. What excites him the most is finding pop culture stories of interest, as well as a deeper passion for the art form of hip-hop and its contemporary output.
Specifically, Gabriel enjoys the fringes of rap music: the experimental, boundary-pushing, and raw alternatives to the mainstream sound. As a proud native of San Juan, Puerto Rico, he also stays up-to-date with the archipelago’s local scene and its biggest musical exponents in reggaetón, salsa, indie, and beyond.
Before working at HotNewHipHop, Gabriel produced multiple short documentaries, artist interviews, venue spotlights, and audio podcasts on a variety of genres and musical figures. Hardcore punk and Go-go music defined much of his coverage during his time at the George Washington University in D.C.
His favorite hip-hop artists working today are Tyler, The Creator, Boldy James, JPEGMAFIA, and Earl Sweatshirt.
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