Bernard Love, founder of Creative Purp, has long been a creative powerhouse in Atlanta’s Hip Hop and fashion scenes. With expertise in lighting, fashion, and set design, his technical skill and artistic vision have earned him widespread recognition. Love’s career highlights include serving as Creative Director and Event Producer for LVL XIII Luxury Brand (2014-2018) and overseeing Hip Hop style features for Be Magazine and Hip Hop Basement (2013-2019). He has directed iconic visuals for tracks like the Pierre Bourne-produced “Yeah Yeah” by Young Nudy—known to go viral on TikTok annually—and Skippa Da Flippa’s “Don’t Play Me.” He also earned the Audience Choice Award at Atlanta’s 48 Hour Film Festival for scripting the short film Headlines.
Love has collaborated with an impressive roster of talent, including Academy Award nominee Margaret Avery, Olympian Hazel Clark, and Hip Hop artists like Rich Homie Quan, Stunna4Vegas, Rich the Kid, Trinidad James, and Roscoe Dash. Influenced by filmmakers such as Hype Williams, Wes Craven, and Brian De Palma, Love has established himself as a storyteller with a profound cultural impact.
Now, Love is channeling his creative talents into a deeply personal and timely mission: raising awareness about mental health among Black men.
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The Fade Project: A Documentary with Purpose
What began as a three-minute YouTube PSA in 2019 has now grown into a movement. Five years later, The Fade Project is evolving into a full-length documentary aimed at breaking the stigma surrounding mental health in Black communities.
Teaming up with Duante’ Brown—Program Manager at NMAC, Vice President of Impulse Group Washington DC, and a community leader with over 15 years of experience in HIV/AIDS advocacy and human services—Love is bringing this vision to life. Together, they aim to
foster understanding and encourage emotional well-being through this groundbreaking film.
The documentary focuses on the journeys of five Black men navigating therapy and mental health challenges. By sharing these personal stories, The Fade Project seeks to illuminate the cultural, societal, and personal pressures that often hinder mental health progress within the Black community.
Central to the narrative is the barbershop—a cornerstone of Black culture. Love and Brown examine its dual role as a sanctuary for open dialogue and a space that can sometimes amplify societal pressures. The film positions the barbershop as both a symbol of community healing and a reflection of cultural expectations.
A Call to Action
Love and Brown are currently seeking Black men to participate in The Fade Project. Those interested in contributing to this important conversation can find more information at TheFadeProjectFilm.com.
A Vision Beyond Entertainment
Bernard Love’s transition from Hip Hop visuals to mental health advocacy underscores his dedication to storytelling with purpose. The Fade Project not only aspires to spark meaningful dialogue but also aims to create lasting change in how mental health is perceived and addressed in Black communities.
From its humble beginnings as a PSA to becoming a full-fledged documentary, The Fade Project stands as a testament to Love and Brown’s commitment to fostering empathy, understanding, and progress—one story at a time.
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