Warner Records in the US has formed a strategic partnership with hip-hop and R&B executive Tim Hinshaw.
The partnership will expand Hinshaw’s Free Lunch Agency, a creative and touring company, into the label space with the launch of Free Lunch Records.
“This collaboration allows Warner Records artists to leverage Free Lunch’s extensive creative, touring and sync services while establishing a new home for emerging talent,” said a statement.
As part of this expansion, A&R executive Ericka Coulter has been named general manager of Free Lunch Records in addition to her role as SVP, A&R at Warner Records.
Free Lunch Records has launched with its first two signings, Syd and Alex Isley.
Aaron Bay-Schuck, co-chairman & CEO, Warner Records, said: “Tom [Corson] and I are thrilled to welcome Tim and his Free Lunch team to the label. His expertise stretches far beyond finding and nurturing talent – he knows how to make sure his artists are making an impact.
“Early on in our conversations, it was clear bringing Tim and Free Lunch into the Warner fold would be a perfect synergy. Tim is immersed in the vast culture of hip-hop and R&B, across music, sports, fashion and live entertainment, and together we’ll work towards our shared goal of uplifting the best and brightest in the genre.”
“By uniting Free Lunch Agency with Warner Records, we can combine our expertise in creative, music, and brand building to elevate the first-class roster,” said Tim Hinshaw. “What Aaron, Tom, and the team have built is truly impressive, and together we’ll expand the scope of artist narratives to connect even more deeply with fans across the globe.”
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