Diesel creates graffiti art in Mumbai, Delhi, Bengaluru

Italian denim and fashion label Diesel brought together artists and influencers in Mumbai, Delhi, and Bengaluru for interactive graffiti sessions. Guests created their own graffiti art to contribute to what Diesel’s India retail partner Reliance Retail calls the “World’s Largest Street Art Collective.”

“Diesel brought together the country’s boldest graffiti artists to push creative boundaries,” announced Reliance Brands Limited on Facebook, sharing images from the immersive events. “Mumbai, Delhi, and Bangalore became part of a global movement, transforming cityscapes into electrifying canvases – which will be unveiled at the FW25 Milan Show! More than a party, this was a cultural revolution. A fusion of art, fashion, and fearless self-expression.”

The event took place on the eve of Diesel’s fall/ winter 2025/ 2026 runway show which was held as part of Milan Fashion Week in Italy. Emphasising the global facing nature of the label, the runway show took place on a graffiti canvas with an enormous graffiti covered sculpture, created at the brand’s event in India along with similar evenings in China, Japan, the UAE, Saudi Arabia, South Africa, the US, and Italy. 

Diesel was founded in 1978 by Renzo Rosso, according to the brand’s global website. The label is headquartered in Breganze in Italy and is part of OTB Group. 

In the Indian market, the label retails through a joint venture with Reliance Brands Limited, which announced in 2022 its plans to position the label as a “premium lifestyle denim brand,” Reliance Brands Limited’s group vice president Manu Sharma said in a statement at the time. Along with its exclusive brand outlets in numerous Indian cities, Diesel also retails in the country on multi-brand platforms including Tata Cliq Luxe and Ajio.