On Saturday, April 26, 2025, Fly Private Social opens its doors for a vibrant, immersive celebration that taps into the soul of New York City: Hip-Hop. More than just music, Hip-Hop is language, movement, resistance, and survival. It’s food. It’s art. It’s how generations have chosen to tell their stories. This spring, Fly Private Social brings that narrative to life with a free, RSVP-only event rooted in the essence of Hip-Hop—hosted by one of the culture’s true scholars and turntable legends, DJ Rob Swift.
Fly Private Social has built its reputation on fusing luxury aesthetics with raw creativity. For this special evening, the venue becomes a cultural classroom and celebration hall all in one. Anchored by a deep-dive conversation on The City of Hip-Hop—Rob Swift’s new book—and followed by a live DJ set, the event promises an unforgettable experience for Hip-Hop heads, food lovers, and curious minds alike.
Food as Culture. Music as Memory. Hip-Hop as Life.
“Food is a universal language. EveryBODY eats.”
This isn’t just a tagline—it’s the philosophy behind the Fly Private Social experience. Hip-Hop, like food, is rooted in gathering. It brings people together across boroughs and borders. On this night, attendees will explore Hip-Hop’s roots while enjoying a full food menu, available until 10:30 PM, and drinks throughout the evening.
From bites to beats, the night is designed to move.
Meet DJ Rob Swift: Author, DJ, Storyteller
Known globally for his turntable wizardry, DJ Rob Swift brings more than just skills to the booth—he brings perspective. As co-founder of the legendary X-Ecutioners and a master of musical storytelling, Rob Swift has always pushed the boundaries of what DJing could mean. With the release of his new book, The City of Hip-Hop, he steps into the literary world, offering a timely and essential deep dive into Hip-Hop’s urban DNA.
Attendees will have the opportunity to purchase the book onsite and get their copies signed. But more importantly, they’ll get a chance to hear directly from Rob Swift as he discusses the powerful socio-political and geographic conditions that birthed the culture.
This isn’t a surface-level convo. It’s an academic, cultural, and lived exploration of what makes Hip-Hop one of the most important global art forms today.
Inside “The City of Hip-Hop”
The City of Hip-Hop challenges the sanitized, mainstream narrative that often erases the real forces behind Hip-Hop’s creation. Drawing from urban planning, American studies, Black and Latin American studies, and geography, Rob Swift details how systemic oppression in New York during the 1970s—specifically in the Bronx—laid the groundwork for this revolutionary sound and movement.
According to Swift’s book, the music didn’t just emerge—it responded. To economic decline. To housing neglect. To the erasure of public services.
This framework positions Hip-Hop as a spatial and political act—something more than music videos and chart placements. It’s a culture rooted in survival, shaped by the neighborhoods that nurtured it, and deeply tied to the city’s infrastructure (or lack thereof).
Whether you’re a scholar, a casual fan, or someone who grew up with Hip-Hop as a soundtrack to your life, this conversation offers something fresh: context that informs the culture.
After the Talk, It’s the Turntables
Once the discussion ends, the party begins. From 9:00 PM to midnight, DJ Rob Swift will take over the decks for a live set that bridges generations. Expect a curated soundscape that flows through classic boom-bap, underground cuts, rare grooves, and modern waves—each track hand-selected with intention and precision.
The dance floor will be open. The drinks will be flowing. And Hip-Hop will be alive in every detail.
Why This Event Matters
Too often, Hip-Hop is reduced to trends or buzzwords. Fly Private Social pushes back on that with a curated experience that honors Hip-Hop’s roots while celebrating its ongoing evolution.
Events like this help remind New Yorkers—and the world—that Hip-Hop was never just entertainment. It was a tool for storytelling, a response to crisis, and a platform for community empowerment. And it still is.
This one-night-only gathering is a chance to engage, reflect, and celebrate the music and movements that continue to shape our lives.
Plan Your Night at Fly Private Social
Here’s what you need to know:
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When: Saturday, April 26, 2025, from 6:00 PM to 12:00 AM
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Where: Fly Private Social – RSVP required
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What’s Happening:
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Book discussion and signing with DJ Rob Swift
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Live DJ set from 9:00 PM to midnight
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Full food menu (kitchen open until 10:30 PM)
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Drinks available for purchase
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Free entry, limited space
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This is not a ticketed concert or a corporate production. It’s community. It’s education. It’s the story of New York, told through food and sound.
Come early. Bring your questions. Bring your appetite. Bring your love for the culture.
Final Thoughts
The City of Hip-Hop is more than a book—it’s a call to remember, to learn, and to move with intention. Fly Private Social’s celebration is not just about looking back. It’s about bringing people together around the things that still connect us: beats, bites, and stories.
Whether you’re coming for the food, the set, the book, or the vibe, this event will deliver something rare—an evening that feels rooted, real, and resonant.
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