Executive produced by Slick Rick and Idris Elb), the project features collaborations with Nas and Giggs, along with a special contribution from Estelle.
“Victory is all about perseverance, storytelling, imagination and evolution. A visual blend of art and heart — a sonic journey that reflects where I’ve been and where I’m going. Victory isn’t just music — it’s a bold in your face statement, showcasing British artistry at its finest!” Slick Rick says, with Idris Elba adding, “Working with Slick Rick… back home in the UK, and then offering the world of hip hop something amazing has been a blessing. It’s literally a gift!”
“Slick Rick and I have a long history of working together so it was great to get back in the studio with him to create this new record. He has been such an influential figure in Hip Hop culture and I look forward to him sharing this project with the next generation of fans.”
At its heart lies a 30-minute immersive film, directed by Meji Alabi — the creative mind behind Beyoncé’s Black Is King, which brings Victory to life through bold imagery and narrative depth. For the aesthetic vision, Slick Rick collaborated with legendary photographer Jonathan Mannion and brand storytellers Equator Studios.
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