Mustafa specialises in first-time buyer mortgages and enjoys simplifying the process for them. “You know, we’ve all been there,” she explained. “I’m relaxed, and all my clients feel they can come to me and ask anything, not feeling like it’s a stupid question because no question is a stupid question. So, I just love being able to help them, being the person that they trust enough to ask me anything because I will break it down for them and explain it to them in their terms. You can’t just dismiss them. You really need to sit down and get to know them, get to know their needs.”
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How a self-employed role maintains motivation
Now several years into her broker role, the young mother-of-two believes it’s important that she is doing so on a self-employed basis. “I knew that if I went to a brokerage and just became an employed broker, then I wouldn’t be able to push the boundaries,” Mustafa said. “I’m so much more motivated knowing that I have to bring in the money or I’m not going to get paid. If I don’t work, if I don’t get the clients, if I don’t make these connections, then my family suffers, so I do much prefer being self-employed.”
What would her advice be for other brokers trying to establish themselves and grow their livelihoods? “I would say make connections,” Mustafa shared. “Most of my business comes from referrals. I make really good connections with my clients from the off and I speak to them like they’re my friends. We have WhatsApp groups where I’ll be updating them, and even after completion, they’ll randomly message me for advice on other things int their life as well. I just feel that if I didn’t make connections like that, I wouldn’t be seeing them again, but I’m keeping in contact with them.”
Mustafa does a lot of networking and speaks with other professionals such as estate agents, solicitors, and accountants, who can refer her. During quieter periods, she boosts her income through her protection sales and promotes herself through social media, fronting information videos to share her knowledge. The performance skills learned during her dance training, and also a following she built on Instagram as a body builder and power lifter, appear to have helped too in presenting herself and communicating with potential customers. “I don’t feel like there is enough knowledge about the mortgage industry out there,” she explained. “I didn’t know nothing about a mortgage in school. You didn’t really hear about it unless it was on the news, and The Bank of England had done something with the base rate. So you don’t hear about it enough, and I feel like first-time buyers might not know the options that are out there for them.”
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