Founded in 2015 by childhood friends and Miami natives, Matt Zingler and Tariq Cherif, the festival was built from the flourishing South Florida hip-hop community
The two-day festival will feature two distinct stages along with local food and drink, art installations and experiential activation. Image for representational purpose only. Photo Courtesy: istock
American hip-hop festival ‘Rolling Loud’ to make its debut in India
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At a time when India is experiencing performances by global artists like Enrique Iglesias and Passenger later this year, while also encouraging local Indian talents, the country’s music concert culture has grown by leaps and bounds.
Now, American hip-hop festival Rolling Loud is set to make its India debut offering a global stage to both international and homegrown, up-and-coming artists.
Being called Rolling Loud India in the country, the two-day festival will feature two distinct stages along with local food and drink, art installations and experiential activations that will celebrate global and Indian hip-hop culture. Founded in 2015 by childhood friends and Miami natives, Matt Zingler and Tariq Cherif, the festival was built from the flourishing South Florida hip-hop community that the pair cultivated through years of concert promotions.
In the festival’s recently concluded editions across Miami, Los Angeles and Thailand, it has featured a lineup including headliners like Future, Travis Scott, A$AP Rocky and Playboi Carti among others.
Matt Zingler, co-founder and co-CEO of the festival said, “We never imagined Rolling Loud would take us all the way to India — it’s incredible. The hip-hop scene in India has been booming, and bringing the festival to Mumbai felt like the right decision. We’re excited to create a space where Indian fans can celebrate the artists they love, while also introducing international acts to a new audience.”
“For us, it’s always been about building community through hip-hop — and we can’t wait to experience how India shows up,” co-founder and co-CEO Tariq Cherif adds. The festival will be produced by District by Zomato.
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