Mumbai: Asian Paints, a trailblazer in the paint and decor industry, has once again set a new benchmark for creativity with the launch of its sonic identity. This innovation was introduced through a dynamic collaboration with The Quick Style, a globally celebrated dance troupe renowned for their unique choreography and immense popularity, particularly among India’s youth.
The campaign video, filmed in Delhi’s vibrant Lodhi Colony—transformed into an iconic art district by Asian Paints and St+art India Foundation—showcases The Quick Style’s electrifying dance performance set to the melodic notes of the brand’s new sonic identity. Using paint cans and brushes as props, the troupe synchronized their signature moves with the sonic identity, crafting an unforgettable visual and auditory spectacle.
The launch not only underscores Asian Paints’ legacy of innovation but also introduces a bold new way to connect with audiences. From the beloved Gattu mascot to the enduring Asian Paints Infinity logo, the brand’s journey has been one of constant evolution. The sonic identity is the latest milestone, bridging heritage with modernity and creating a deep emotional resonance with its audience.
The melody embodies the essence of Asian Paints—beauty, innovation, and transformation—making it more than just a tune but a reflection of its enduring impact on homes and lives.
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