A firm applied for permission to erect seven poster frames on Broomielaw on walls surrounding a car park opposite Robertston Street. But Glasgow City Council refused the bid near the river over concerns it would have a negative impact on the appearance of the central conservation area.
That decision was backed up the Scottish Government this month following an appeal.
The government reporter judged the proposed posters would have a detrimental impact on the amenity of the central conservation area. The wall already has advertisements in place relating to climate change, but they have been targeted by graffiti artists.
Lodging an appeal over the council refusal, applicant Build Hollywood Ltd t/a Jack Arts said it would remove all the current unauthorised flyposting and graffiti at the site.
It said the new replacement “advertising frames would serve to enliven what are very dull walls of no character or architectural merit, which are the subject of regular graffiti and flyposting attacks”.
The appeal statement said the posters offer “low-cost affordable advertising” at a time when it is needed most allowing for art projects and public information campaigns to be promoted.
It also pointed out the “proposal would have no detrimental impact on the visual amenity of the streetscape and the character and appearance of the central conservation area”.
The government reporter, however, found the proposal would be “contrary to the interests of amenity”.
The reporter said: ” It would not serve to preserve or enhance the character or appearance of the conservation area, in so far as this relates to amenity. While I note the appellant’s proposal to remove the existing unauthorised posters, and agree that this would be of benefit to the general amenity of the area, I do not consider that it would outweigh the detrimental effects of the proposed posters on the amenity of the area.”
The council’s statement in relation to the appeal said the “decision was taken to refuse on the basis of the visual impact on this Central Conservation Area location. It was not believed that there were mitigating circumstances to justify the proposal.”
In refusing consent to display advertisements originally the council said the posters would have a “significant detrimental impact on the visual amenity of the streetscape” and the proposal was not in accordance with planning policies.
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