Common and Pete Rock combine on new single ‘Wise Up’.
The track blends two incredible names in hip-hop, with the Chicago rapper sitting on top of a gritty East Coast beat. ‘Wise Up’ acts as a homage to the hip-hop culture that raised them, but never feels nostalgic, presenting a pair of artists fixated on new ideas.
Pete Rock’s production work is crisp, tapping in the NYC lineage he operates in; for his part, Common blends his conscious style with some hard-hitting aspects, hitting that flows square and centre.
Common says:
“’Wise Up’ represents the coming together of a New York producer and a Chicago MC doing the hip-hop we love. It feels like the spirit of where we come from, the boom bap, the basement, but it also feels forward and new. We wanted this to be the first joint because this record captures a new sound and is a new light but speaks directly to our hip-hop family…”
For his part, Pete Rock says: “Working with Common was a breath of fresh air. We both connected to a higher power, which helped us tap into our greatest level of creativity. We constructed an amazing project! Common has an incredible soul, so it was easy to connect with someone who is on the same page as me.”
Director Marleaux Desiré steers the video, a stylish, neatly conceptualised clip that utilises visual ideations from ILLIMITÉWORLD and still photography by creative director, Alonzo Hellerbach.
Tune in now.
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Photo Credit: Monaris
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