Olio Pizza, a beloved brand from the house of Curefoods, has unveiled a limited-edition offering, the ‘Olio x Hustle Box’, in collaboration with MTV Hustle 4: Hip-Hop Don’t Stop. This unique partnership blends the bold energy of India’s premier hip-hop reality show with Olio’s robust flavors, delivering a culinary experience that’s as dynamic and creative as the show itself.
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A Slice of Culture
The ‘Olio x Hustle Box’ features a selection of gourmet pizzas crafted with premium ingredients to reflect the essence of hip-hop culture. Designed to resonate with fans of MTV Hustle, these pizzas promise a flavorful journey that marries food with the rhythm and energy of modern music.
Launched at the start of the month, this limited-edition collection celebrates Olio Pizza’s commitment to delivering fresh, high-quality, and innovative culinary delights. The partnership is a tribute to the vibrancy of youth culture, blending entertainment and taste seamlessly.
Ankit Nagori, Founder of Curefoods, expressed his excitement: “We are thrilled to collaborate with MTV Hustle to offer something truly special. The ‘Olio x Hustle Box’ is more than just pizza; it’s a celebration of creativity, culture, and connection. We can’t wait for fans to enjoy this exclusive experience throughout the month.”
Anshul Ailawadi, Head – Youth, Music, and English Entertainment, added: “Food and youth culture are inseparable. Across India, food trends are booming, and our partnership with Olio Pizza bridges food and lifestyle perfectly. The ‘Olio x Hustle Box’ combines gourmet flavors with the hip-hop spirit, letting fans enjoy delectable pizzas while grooving to MTV Hustle 4 on JioCinema and MTV. It’s the ultimate meal and entertainment combo!”
Curefoods’ dedication to curating exceptional food experiences shines through with this launch. The ‘Olio x Hustle Box’ brings together the cultural vibrancy of hip-hop and the art of gourmet pizza, creating a unique celebration of flavor and creativity.
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