Diamond Knot teams with World’s Largest Graffiti Art Collection for new beer series
Diamond Knot Brewing of Mukilteo, Washington just announced a new series of beers and events. The collaboration represents a partnership between the brewery and APEX Art & Culture Center. The first beer in the series will benefit Mary’s Place, an organization dedicated to helping women and families move out of homelessness into more stable situations.
Here is the press release about the partnership, the beer, and the organizations involved.
DIAMOND KNOT BREWING PARTNERS WITH WORLD’S LARGEST GRAFFITI ART COLLECTION FOR NEW HAZY IPA SERIES AND UPCOMING EVENTS
Mukilteo, Wash. – Last summer, the APEX Art & Culture Center team reached out to Diamond Knot for a beer it could brand for their first annual Preserve the Kulture Jam event in Everett. DK’s Blonde Ale was canned and wrapped in graffiti art produced by artist Miles. Named APE-Tastic Ale, the beer can art, although not fully embraced at canning, started the brewery sales team thinking about collaborating on can label design.
“Graffiti and urban art is popular today and we thought it would be a great idea to not only brand a new beer series, but also to learn more about the art form and its artists, while also benefiting the community,” said Todd Owsley, Diamond Knot’s sales manager. “Using urban art for design is a fresh idea, and so is the crafting of six new Hazy IPAs.”
Owsley approached APEX, specifically the Carswell family, about partnering on the six-beer Hazy IPA series. The Carswells have been curating original graffiti art on canvas for more than two decades and amassed the world’s largest collection. The collection is known as The DogTown Collection, consists of historically relevant pieces of art painted by some of graffiti’s most renowned artists dating back to the 1970s. Created as a way to preserve this American art form, The DogTown Collection found its home in Everett in the APEX Art & Culture Center founded by John Carswell.
In February, Diamond Knot is launching the first of six Hazy IPAs in The DogTown Collection Series. The first can is wrapped with art from Seattle graffiti artist Charms. Diamond Knot is hosting a release party at the Brewpub @ MLT (5602 232nd St. SW, Mountlake Terrace, WA 98043) on Feb. 3 from 3-6 p.m. During the event, Charms will create an original canvas using only aerosol paint. The canvas will be auctioned through an online platform for the following five days and proceeds from the auction will benefit Mary’s Place in Seattle, an organization chosen by Charms.
The event is not only an opportunity to taste the new Hazy IPA, but also is a chance to meet Charms and the Carswells, and learn more about this often-misunderstood art form.
“We are looking forward to this partnership with Diamond Knot,” said Baby G, curator for The DogTown Collection. “This is an opportunity to showcase artists and educate the public about graffiti and urban art. We didn’t see beer can labels as a marketing opportunity a year ago, so this project is exciting for us.”
Canvases from The DogTown Collection are on display in the American Graffiti & Urban Art Conservation Project (AMGRAF) museum located inside the APEX Art & Culture Center in downtown Everett (1611 Everett Ave., Everett, WA 98201). The exhibits are rotated twice each year and are currently available for viewing by appointment. AMGRAF is still seeking funding to operate the museum with a full-time staff. The can art canvas painted by Charms will be on display at AMGRAF beginning in February. Art from the other five cans in the Series will also be on display throughout the year.
Information about APEX Art & Culture Center APEX Art and Culture Center is located in one of Everett’s five historic architectural gems. The Masonic Temple, as it was best known, was built in 1921 for the Knights of Columbus as a civic center following much tumult in Everett.
The 30,000 square-foot building has seen its transformation from fraternal order and community center to a flashy entertainment hub in the 1990s. Entrepreneur John Carswell purchased the five-story building in May 2022 and the APEX Art & Culture Center was born.
Within APEX is the AMGRAF museum showcasing The DogTown Collection, the world’s largest collection of graffiti and urban art on canvas; upscale steak restaurant 16Eleven; punk culture-themed cocktail lounge El Sid (paying homage to Sid Vicious, opening in Spring 2024) and a private speakeasy (slated to open late in 2024). On APEX’s third floor is Kings Hall, an 800-capacity music and event space, and the Gatsby Room with its eye-catching, 15-foot, 1920s-era crystal chandelier. Kings Hall is known for its music entertainment, dancing and All-City Fight Night kickboxing events.
APEX is located at 1611 Everett Ave. Everett, WA 98201. For more information, visit apexeverett.com or visit us on Facebook and Instagram: @apexartandculturecenter. Htttps://www.apexeverett.com
Information about Diamond Knot Brewing Co. Diamond Knot Brewing began brewing in 1994 and is Snohomish County’s longest running independently owned craft brewery. Known best for its original ground-breaking northwest IPA, Diamond Knot operates the Diamond Knot Alehouse on Mukilteo’s waterfront, the Brewpub @ MLT in Mountlake Terrace, as well as a production brewery and Taproom in Mukilteo. Today Diamond Knot brews more than 30 styles of beer and distributes packaged and draft beer and root beer throughout the Pacific Northwest. https://diamondknot.com/
Artist Bio: Charms A Seattle-based artist who prides himself on creating without limits, Charms is a firm believer that with a push from the universe everyone should create and consume art to share stories, ideas, emotions, and relate to others. Growing up around the hip-hop world, graffiti gave him a sense of unlimited possibilities as he witnessed the abilities that the hip-hop subculture had to create unity and bridge cultural gaps. A key element in Charms’ work is using the elements of hip-hop to not only allow the legacy to survive but to thrive. He does so by harnessing natural inspiration, creativity and power to help encourage and motivate other creatives to do the same.
You can see more original creations by Charms on his social media, or at the APEX Art and Culture Center in Everett, Washington. Instagram: @Charmswon
Information about Mary’s Place Since 1999, Mary’s Place has helped thousands of women and families move out of homelessness into more stable situations. For more information about their shelters and programs, visit https://www.marysplaceseattle.org/.