DJ Khaled Unveils New Gatorade Capsule Ahead Of Super Bowl
DJ Khaled has announced that he’s partnering up with Gatorade for a new capsule collection ahead of the upcoming Super Bowl.
On Wednesday (January 31), The Gatorade Company announced in a press release that the capsule will include a branded towel, a Gatorade bottle, and a Jordan brand fleece pullover hoodie, made from heavyweight French terry merges the three iconic brands of Gatorade, We The Best and Jordan Brand.
The collection comprises personalized Gx bottles; towels and Jordan Brand hoodies.
“I’ve loved Gatorade since I was a kid and to this day, I have it in the studio with me to fuel my creativity,” said DJ Khaled in a statement. “I’m so blessed they gave me the keys to create this legendary capsule. Gatorade, We The Best and Jordan Brand…we all icons and this is just proof!”
The Gatorade collaboration isn’t the only thing that DJ Khaled has been promoting as of late.
The meet-up, which went down on Sunday (January 28), was posted across two videos to Khaled’s Instagram.
In one soundless clip, Khaled and La Flame nod their heads along before a cut reveals footage of Travis laying down bars. The “I’m the One” artist also pulls out a lighter, bringing stadium energy to the backstage link-up.
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Khaled captioned the post: “Soon as I played the beat la fame said turn mic on, ofcourse I agreed new album in works.” He added: “FANLUV WORLDWIDE. CANT WAIT TO SHARE THIS NEW ALBUM EXPERIENCE WITH YOU.”