The 1664 x André Saraiva collaboration introduces a new design for the beer’s “labels and packaging, incorporating Saraiva’s graffiti style to appear as if spray-painted directly onto the existing 1664 bottles and merchandise—This partnership is intended to be a global initiative, bringing Saraiva’s artistic style to 1664’s key markets worldwide and highlighting themes of creativity and individuality.”
André Saraiva, a “French-Swedish graffiti artist and entrepreneur, is recognized for his character, Mr. A, which features a round face, wide smile, and winking eye, often in vibrant pink.” This character has become a notable element in urban landscapes across various cities and will be featured on the 1664 bottles and cans.
Overall, the 1664 x André Saraiva collaboration aims to blend elements of contemporary art with beer branding, presenting a fresh approach to packaging that reflects a spirit of artistic expression and cultural engagement.
Image Credit: André Saraiva / 1664
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