Published on December 21st, 2023 | by Dr. Jerry Doby
Several of the most impactful and cultured people I’ve known have been fans of Grand Marnier® ever since I can remember…I have some fond memories of last-minute crosstown package store runs because the function was going on longer than anticipated and to avoid a party foul, the supply had to be replenished!!! Great memories. Now, this must-have amongst discerning palates has joined a global community as it celebrates Hip Hop 50. This defining moment in the fabric of the worldwide music community’s history creates a perfect moment to discuss a brand that has stood the test of time…check out how Grand Marnier® is standing alongside Hip Hop culture and how they’re commemorating the historic benchmark this holiday season.
Teezo Touchdown and Grand Marnier Hip Hop 50 Wrapping Paper by UNWRP (Photo Credit Grand Marnier)
Honoring 50 Years of Hip Hop
In a harmonious blend of holiday spirit and Hip Hop’s rich legacy, Grand Marnier®, the exceptional fusion of fine cognac and bitter orange liqueur, introduces its (W)rapping Paper program. This initiative, in collaboration with rock & rap artist Teezo Touchdown and the luxury black-owned gifting company UNWRP, pays homage to 50 years of Hip Hop and the joys of festive gifting. Check out my previous coverage of this amazing company here.
A Tapestry of Art and Sound
The special holiday (w)rapping paper, an embodiment of Hip Hop’s vibrant culture, is a testament to Teezo Touchdown’s artistic influence. Known for his unique blend of alternative and Hip Hop music, Teezo infuses his distinctive style into this limited-edition paper. The design intricately weaves together musical elements that chart the evolution of Hip Hop’s auditory journey over the decades.
A Toast to Uniqueness and Elevation
Elevating the gifting and entertaining experience, enthusiasts can savor the Grand Margarita holiday cocktail kit crafted by Cocktail Courier, featuring Teezo Touchdown’s innovative twist on the classic drink. Complemented by elegant garnishes and the exclusive (w)rapping paper, this kit promises a taste of uniqueness and elegance.
Andrea Sengara, Vice President of Marketing for Campari U.S., expressed delight, stating, “Just like the unexpected encounter of orange liqueur and cognac coming together to create something grand, this collaboration with UNWRP and Teezo Touchdown demonstrates the fun of blending Hip Hop, the holidays, and cocktails.”
A Journey of Inspiration and Celebration
In an exclusive video released across Grand Marnier’s social channels, Teezo Touchdown shares personal anecdotes from his music career while wrapping gifts and celebrating the 50th anniversary of Hip Hop. He embraces the “grand encounters” that have shaped his musical journey, emphasizing the unique amalgamation of sounds and experiences.
A Commitment to Legacy
Grand Marnier’s dedication extends beyond celebrations, as it makes a significant donation to The Hip Hop Museum. This support aims to foster research, curation of exhibits, and collections to immortalize Hip Hop’s past, present, and future.
Teezo Touchdown expressed his excitement, saying, “With music, it’s about bringing together the unexpected to create one-of-a-kind sounds. With the holidays, it’s about creating a unique and elevated experience.”
A Responsible Toast to Unforeseen Fusions
As Grand Marnier encourages enjoyment, please savor it responsibly.
Stay in the Loop
See more at Grand Marnier and connect on social media @grandmarnierusa and @teezotouchdown.
The Grand Margarita
0.75 parts Grand Marnier Cordon Rouge 1.5 parts Tequila 0.75 parts Fresh Lime Juice 0.25 parts Agave Nectar
Combine in a shaker tin with ice, shake, strain into a rocks glass over ice, garnish, and enjoy!
About Grand Marnier
Grand Marnier, the epitome of premium liqueurs, fuses cognac with exotic bitter orange liqueur, creating an exquisite concoction. With a legacy spanning back to 1880, Grand Marnier continues to captivate enthusiasts worldwide.
About Campari Group/Campari America
Campari Group boasts a portfolio of over 50 premium brands, including Aperol, Campari, and Grand Marnier. As a global spirits industry leader, the Group focuses on organic growth and strategic acquisitions.
UNWRP, led by Ashley London Fouyolle, redefines gift wrapping and home décor with vibrant, artist-driven designs, celebrating the art of self-expression.
About Cocktail Courier
Cocktail Courier offers a seamless cocktail delivery service, providing all the necessary ingredients and instructions to craft premium cocktails at home.
About The Hip Hop Museum
Anchored in the Bronx, The Hip Hop Museum preserves and celebrates the culture and history of Hip Hop, past, present, and future.
Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President’s Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.