SONOMA, Calif., May 14, 2025 /PRNewswire/ — Imagery Estate Winery tapped celebrated graffiti and mixed-media artist ELLE Street Art for a unique project to produce something more than just a wine or a piece of art, but a dialogue between the two crafts. The bottle celebrates two bold female voices in wine and art.
The limited-edition 2023 Cabernet Sauvignon is a striking piece of visual storytelling about the artistry of winemaking and brings together two trailblazing women in industries where female representation is still rare—fewer than 20% of winemakers are women, according to a recent study.1
“This collaboration is a celebration of creativity, vision, and pushing boundaries,” said winemaker Jamie Benziger. “At Imagery, we’ve always believed that art belongs on the bottle, not just in the glass. ELLE’s work brings that idea to life in a completely new way for our 2023 Cabernet Sauvignon.”
Jamie Benziger, the award-winning winemaker leading the innovative Sonoma-based winery. Benziger, named the 2019 Best Woman Winemaker by the International Women’s Wine Competition and featured in Wine Enthusiast’s 40 Under 40 Tastemakers, brings a bold, experimental spirit to winemaking that mirrors ELLE’s own artistic ethos.
ELLE’s work was named by Vogue as “one of the top street art pieces to see before you die.” Her latest project—a collaboration with a cruise line—will span over 2,000 feet. Previously, her art was featured on a 3,000-square-foot mural at the base of the Iconic Vessel Structure in New York. Now, ELLE is taking on a new challenge: translating her vivid style onto a wine label—a canvas nearly 25,000 times smaller.
Given total control of the label, ELLE brought her signature collage techniques incorporating the action of a fire extinguisher’s splatter juxtaposing against smooth ombres of spray paint, visually narrating Benziger’s story and the handcrafted essence of the wine producing a design as intentional, textured and bold as the wine itself.
“As a Bay Area native and a wine lover, this was deeply personal,” said ELLE. “I wanted the label to reflect the layers and boldness of the Cabernet itself, as well as Jamie’s passion and process. Every detail—from the drip on the canvas to the layered textures—tells part of that story.”
The limited-edition 2023 Cabernet Sauvignon bursts with bold flavors of dark cherry, plum, and blackberry, elevated by complex notes of vanilla, caramel, and spice. It’s a bottle that delivers sensory intrigue both inside and out. Perfect for collectors, wine lovers, and art enthusiasts alike.
Available now at select independent retailers nationwide:
- 750 mL bottle – $25 MSRP
- 3L bottle – $125 MSRP
Imagery Estate Wines has long integrated the arts into its winemaking identity. With a gallery of original artwork displayed at its Sonoma winery, each estate wine label traditionally features a unique commissioned piece. This release is the first time the brand has handed over its label to an artist for a national release—a bold move that turns the name “Imagery” into a literal reflection of the bottle’s experience.
For more information on the Imagery x ELLE Street Art collaboration visit www.imagerywinery.com/streetart
About Imagery Estate Winery
Founded in Sonoma, CA, Imagery Wine celebrates the intersection of artistry and winemaking. Every bottle of Imagery reflects a commitment to pushing boundaries, pairing traditional varietals with creative blends and distinctive artwork. For more information, visit www.imagerywinery.com.
About ELLE Street Art
Internationally acclaimed, ELLE Street Art is one of the top female artists in the street art world. From designing cruise ship hulls to creating massive installations for brands like Nike, Reebok, and Samsung to solo exhibitions across the globe, ELLE’s paintings have appeared alongside legends like Basquiat and Keith Haring in museums from Amsterdam to London to Berlin. This release marks her first-ever wine label design and a continuation of her commitment to pushing creative boundaries. For more about ELLE, visit www.ellestreetart.com or check out her social media @ellestreetart
About The Wine Group
The Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120+ brands. With operations in California, New York and Australia, TWG is an innovator in developing and marketing brands beloved by consumers globally, including Cupcake, Franzia, Benziger, Imagery, Tribute, Chloe, 7 Deadly, Cooper & Thief, and more. We produce our products using sustainable practices to create delicious beverages that people can feel good about. Visit us at www.thewinegroup.com
1Zippia – Wine Maker Demographics and Statistics in the US – January 2025
SOURCE Imagery Estate Winery
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