The event celebrates hip-hop culture
Rock The Bells, founded by LL Cool J, announces the return of Rock The Bells Festival in 2025, making its New Jersey debut at Prudential Center and the surrounding area on June 28th, as part of the North to Shore Festival in New Jersey.
In an unprecedented partnership, Rock The Bells and Black Promoters Collective (BPC) are joining forces to produce a world-class hip-hop experience that honors the genre’s legacy while shaping its future. This collaboration unites industry leaders committed to elevating Black culture and creating authentic, high-impact live events that bring fans closer to the music and the movement.
Rock The Bells Festival will feature electrifying live performances from hip-hop icons and next-generation stars; The Rock The Bells Fan Fest, an immersive hip-hop experience featuring exclusive merch, interactive activations, and cultural showcases; and custom brand activations highlighting hip-hop’s influence across fashion, tech, and lifestyle.
“After two sold-out festivals, we’re excited to continue building on that momentum and bring Rock The Bells Festival to even more fans. This is an opportunity to expand our reach, celebrate Hip-Hop culture on a larger scale, and collaborate with incredible talent and brands,” LL Cool J states.. “As we grow, we remain dedicated to honoring Hip-Hop’s legacy while pushing it forward, ensuring it continues to thrive for generations to come.”
Rock The Bells is the preeminent voice for classic and timeless hip-hop. Founded in 2018, Rock The Bells focuses on content, commerce, and experiences that honor the culture and the core elements of hip-hop, including MCs, DJs, breakers, graffiti artists, and more. Rock The Bells is the bridge between OG’s and those inspired by their groundbreaking influences on the culture. The Rock The Bells Festival serves as the company’s flagship live event, bringing the ultimate celebration of hip-hop music, art, and culture to the stage.
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