Honoring its 125-year history, Pepsi introduced its new brand identity in Sri Lanka through the ‘Pepsi Street Kala’ campaign. This initiative features 17 murals across the country, using public art to make culture and creativity more accessible. It’s the first time Pepsi has launched its revamped identity through public art on a global scale.
Pepsi celebrated this milestone at an event held at the Lotus Tower, South Asia’s tallest self-supported structure. The launch included interactive experiences that showcased Pepsi’s updated brand image. Attendees, including media, influencers, and members of Sri Lanka’s art community, witnessed the illumination of the Lotus Tower in Pepsi’s new colors, offering a visual representation of the brand’s refreshed look.
Speaking on the launch, Anuj Goyal, Associate Director, Area-Countries Region, PepsiCo said, “Pepsi has consistently been at the forefront of youth culture and with this initiative, we are extending that dedication to the streets of Sri Lanka.
“The new Pepsi logo represents a bold new chapter for Pepsi, bringing it to life through street art with the ‘Pepsi Street Kala’ campaign – enabling us to expand the horizons of visual narrative. The grand launch event, including the striking projection of our brand colors at the iconic Lotus Tower and the murals altogether, are a celebration of youth, creativity, and the spirit of Pepsi.”
Placed at iconic locations such as the Sri Lanka Tennis Association, Nawala, and various railway stations, these murals have quickly become popular spots for selfies among locals and visitors. They visually interpret how artists connect Pepsi with Sri Lanka’s youth, focusing on themes like food, music, dance, culture, and sports.
“The ‘Pepsi Street Kala’ campaign is a vibrant celebration of art, culture, and the passions of the youth of Sri Lanka,” said Tanu Sinha, Head of Design, PepsiCo India & South Asia.
“Each mural was carefully designed to reflect the new brand identity, while staying true to the unique ethos of Sri Lanka. We wanted to create artworks that not only capture the new logo of Pepsi but also democratize art and resonate with the audience, making each piece a symbol of shared creativity and connection.”
The campaign has brought together 90 emerging artists, who transformed over 8,000 square feet into vibrant murals. This artwork reflects both Pepsi’s boldness and Sri Lanka’s rich cultural heritage, showcasing a dynamic blend of food, music, lifestyle, and sports.
“We are excited to bring the ‘Pepsi Street Kala’ campaign to life in Sri Lanka, showcasing the refreshed brand identity of Pepsi,” added Sandeep Kumar, Country Head at Varun Beverages Limited (VBL) – Sri Lanka.
“This campaign and today’s event celebrates creativity, culture, and the unbreakable bond Pepsi shares with the people of Sri Lanka. We’re proud to be part of this milestone that reflects the vibrant energy of the Pepsi consumers while integrating public art experiences in their routine commute.”
The murals from the ‘Pepsi Street Kala’ campaign will be on display for a limited time, inviting the public and tourists to engage with the brand. For more updates, you can follow #PepsiStreetKala online.
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