Rémy Martin is blending fine cognac with hip-hop’s deep cultural roots in a way that feels both authentic and impactful. With the launch of the V.S.O.P. This Is My City Limited Editions, the brand pays homage to four cities that have shaped music, style, and community: Atlanta, Chicago, Detroit, and New York City. This exclusive collection is more than a tribute—it’s a movement that acknowledges the creative forces that have defined hip-hop for decades while providing tangible support to the next generation of innovators.
Each limited-edition bottle serves as a visual representation of the city it honors, using bold graphics and colors that highlight local landmarks, sports legacies, and cultural icons. But Rémy Martin isn’t stopping at aesthetics. With this initiative, the brand is also investing in creative communities, launching a microgrant program aimed at supporting emerging artists and entrepreneurs making an impact in their hometowns.
A Tribute to Hip-Hop’s Most Influential Cities
Hip-hop’s influence reaches far beyond music, shaping global fashion, art, and business. Rémy Martin’s V.S.O.P. This Is My City Limited Editions highlights four cities that have played a major role in hip-hop’s evolution:
- Atlanta – A city known for its fearless innovation and genre-pushing artists. From OutKast to Future, Atlanta’s impact on the sound of hip-hop is undeniable.
- Chicago – Home to some of the most lyrical minds in the industry, from Kanye West to Common. Chicago’s legacy in hip-hop is deeply rooted in storytelling and authenticity.
- Detroit – The birthplace of Motown and a city built on resilience. Artists like Eminem and Big Sean have carried Detroit’s rich musical tradition into hip-hop’s modern era.
- New York City – The city that birthed hip-hop. From the Bronx’s block parties in the ’70s to today’s chart-toppers, New York remains a cornerstone of the culture.
Each bottle design captures the essence of its respective city, using vibrant color schemes and dynamic graphics that reflect its musical and cultural DNA.
Supporting Emerging Creatives with a Microgrant Initiative
Beyond the limited-edition release, Rémy Martin is using this campaign to uplift and support local talent. The This Is My City Microgrant Initiative provides financial backing and mentorship to emerging creatives who are actively shaping their communities.
Four microgrants of $20,000 each will be awarded to artists, designers, musicians, and other entrepreneurs from Atlanta, Chicago, Detroit, and New York City. In addition to funding, recipients will receive one-on-one mentorship from industry leaders, ensuring they have the guidance and resources to grow their impact.
Legendary radio host Angie Martinez is lending her expertise to the New York honoree, while Big Tigger, known for his deep roots in media and music, is bringing his knowledge to the Atlanta scene. These figures have long been champions of hip-hop culture, making them fitting mentors for the next wave of creatives.
Exclusive Events and Collaborations
To celebrate this initiative, Rémy Martin is rolling out exclusive events in each of the four featured cities. These gatherings will bring together the microgrant recipients, mentors, tastemakers, and cultural influencers for an unforgettable experience centered around community and creativity. Attendees can expect live performances, art installations, and, of course, a toast to the culture with Rémy Martin V.S.O.P.
Adding to the excitement, the brand has tapped acclaimed fashion designer Jon Stan to create custom merchandise for both microgrant winners and event attendees. This collaboration extends Rémy Martin’s longstanding connection to the fashion world, further intertwining cognac with cultural expression.
Where to Find the Limited-Edition Collection
For those looking to get their hands on these exclusive bottles, the V.S.O.P. This Is My City Limited Editions will be available in select markets, including Atlanta, Chicago, Detroit, and New York. They will also be offered through select online retailers at a price point of $49.99.
Rémy Martin’s commitment to celebrating hip-hop and supporting creative communities makes this more than just a product release—it’s a movement. The fusion of art, music, and entrepreneurship within this initiative reflects the very essence of hip-hop culture.
For more details on the V.S.O.P. This Is My City Limited Editions and the microgrant initiative, visit Rémy Martin’s official site.
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