EXCLUSIVE: Roots co-founder Tariq “Black Thought” Trotter is writing and directing a new narrative film that’s billed to “drops audiences into hip hop’s soul”, and it’s powered by WonderRoom, a 360° immersive platform.
Trotter is teaming with Impossible Creative as the studio and enlisting Oscar-winning Summer of Soul docu filmmaker Ahmir “Questlove” Thompson and Shawn Gee at Two One Five Entertainment as producers on the new project.
“I’m grateful to Impossible Creative for entrusting me with their technology in bringing my latest project to the world.” says Trotter. “Hip hop has a rich and beautiful history, and by creating a space where audiences play a role and physically live out its greatest moments, the potential for a better understanding of the genre and its roots increases significantly.”
“We’re ecstatic to be collaborating with Tarik and can’t wait to see what his unique creative genius will bring to the rapidly evolving field of immersive entertainment,” says Impossible co-founder and producer Charles Roy. “Working with Tarik and the team at Two One FIve is a dream come true. Tarik’s stunning vision will allow audiences to feel the music, stories, and culture of Hip Hop come alive around them in a way that’s never been experienced before,” said David Galpern, another co-founder and producer at Impossible.
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Following its immersive attraction at the UN COP16 Climate Conference in Riyadh last December, Impossible Creative is leveraging its WonderRoom technology to bring Trotter’s cinematic journey to life. Impossible Creative’s mission is to transport audiences to impossible places.
Josh Williams will oversee the project on behalf of Two One Five, and studio/industry veteran Jonathan Schwartz, CCO of FanX Studios, will EP and oversee on behalf of Impossible Creative. Impossible is planning a Spring 2026 grand opening in New York.
Trotter is the winner of two solo Grammy awards, three Grammy awards with The Roots and three NAACP Image Awards. He’s been involved with 11 albums with The Roots and several celebrated solo releases, all while leading the house band on The Tonight Show Starring Jimmy Fallon. His solo albums include the acclaimed Streams of Thought series, Cheat Codes (with Danger Mouse), and Glorious Game (with El Michels Affair). His 2023 single for BET, “Love Letter,” earned the emcee his 14th Grammy nomination and first as a solo artist in the “Best Rap Performance” category. In addition to his recording career, Tariq co-wrote, composed, arranged, and starred in the Off-Broadway play Black No More and also boasts acting credits in HBO’s The Deuce and Tick, Tick… Boom! Alongside fellow The Roots co-founder Questlove, Trotter launched the production company Two One Five Entertainment (TOF), which has produced for media partners such as Amazon, Disney, Netflix, AMC, BET, CNN, Showtime, and YouTube.
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