Hip-hop has always been a genre of raw expression, a space where artists tell their stories in their own words. But few artists have done it quite like Yung Sammy.
A Nigerian-born, Delhi-based rapper, Sammy has mastered the art of rapping in Hindi, Punjabi, Gujarati, and Haryanvi—blurring cultural lines with every verse. His latest single, Intro, released under the Desi Trill label, showcases his linguistic dexterity and deep connection to India’s hip-hop movement.
As he prepares to perform at the NH7 Weekender on March 29 at the Great India Place in Noida, we talk with him about his journey, creative process, and the experiences that shaped his music.
Mastering Languages and Breaking Barriers
Mastering multiple languages in hip-hop isn’t just about translation—it’s about capturing cultural nuances, rhythm, and authenticity. For Yung Sammy, it all came naturally.
“I didn’t learn Hindi because I planned to rap in it. I learned it because I was living here,” he says. “I came to India 18 years ago, and at first, it was tough. My parents even tried to get my school to exempt me from Hindi classes because I was struggling. But the principal said no—it was compulsory. So I worked hard, took tuition, and eventually, it became second nature.”
That immersion in India’s linguistic diversity shaped Sammy’s artistry. “I’ve lived in different parts of India—Delhi, Rohini, Noida—where I picked up Hindi, Punjabi, Haryanvi, and Gujarati. It wasn’t intentional; I just absorbed the culture.”
His multilingual approach isn’t just a gimmick—it’s a testament to his lived experience. “Rapping in different languages isn’t difficult because it’s who I am. The flow, the bars—they come naturally.”
The Rise of Intro: A Statement Beyond Music
Sammy’s latest track, Intro, is more than just another release—it’s a statement. “People always ask me, ‘How do you know Hindi?’ So I thought, before I drop my EP, let me answer that question first.”
The song dives into his story, addressing the curiosity surrounding his linguistic skills and his deep roots in India. “I wanted people to understand who I am before they hear my full project. It sets the tone for everything that follows.”
His journey took a major turn when his track 4×4 went viral. “That’s when Mr. Shabs, the co-founder of Desi Trill, reached out to me. The vision aligned perfectly—Desi Trill wants to take Indian sound worldwide, and that’s exactly what I want to do, too.”
Pushing The Indian Hip-Hop Scene, Gearing Up for NH7 Weekender and Beyond
As an artist constantly evolving, Sammy isn’t content sticking to one sound. “If you listen to 4×4 and then Intro, you can already hear the difference. I’m experimenting more, pushing my limits.” His upcoming releases showcase this diversity. “Take Rambo, for example—that track is completely different from anything I’ve done before. And then there’s Top Boys—each song has its own vibe.” When it comes to collaborations, Sammy has big aspirations. “I’d love to work with Karan Aujla and Central Cee. But honestly, I learn a lot from my peers too, like Seedhe Maut; there’s so much talent around me.”
As he continues to grow as an artist, performing remains a core part of his journey. His upcoming appearance at the NH7 weekender at Noida marks a significant milestone—one that brings him back to a festival that has played a key role in shaping India’s independent music scene.
“NH7 coming to Noida—man, that’s home turf! We were all excited when we heard the news. The Pune leg got cancelled, so when Noida was announced, it was crazy. My whole crew, my homies—everyone is hyped!” Curating the right setlist for NH7 has been an important process for him. “It’s not about the language—it’s about the energy. I structure my set so that every track flows. You’ve got an opener, a finisher, and tracks in between that keep the momentum. And I always bring in some featured artists to shake things up.”
With NH7 known for celebrating independent talent, Sammy sees it as a space to connect with audiences who appreciate raw, original music.
From viral success to festival stages, Yung Sammy’s journey is only just beginning. His ability to bridge cultures through music has made him one of the most exciting voices in India’s independent hip-hop scene. As he prepares to take the NH7 stage, one thing is clear—Sammy is an artist to watch, not just for his current hits, but for the promise of what’s to come. “The real Sammy comes alive on stage. That’s where I feel my music crossing souls. This is just the beginning.”
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